Origin Fertility Care website design
Origin Fertility Care is the longest established independent fertility clinic in Northern Ireland.
Origin help people achieve their dream of becoming pregnant. They gave us complete control over the planning and specification of their new website. Their goal was that the public would see them as open and approachable in order to generate enquiries.
We brought the site right up to date. Our design is about putting the user first and giving them the information they are looking for as quickly as possible. We took each treatment and edited all the information into a core summary of what visitors would want to know. In one highlighted box, right at the top of the page, visitors could find: The treatment name and acronym; A quick description written in layman’s-terms; The average cost of treatment; How to begin this particular treatment.
We didn’t assume that visitors have an encyclopaedic knowledge of every fertility treatment and what it involves. For visitors, this helped take some of the stress out of a very personal and difficult process.
By being helpful, and by making best-guess suggestions for what people might be trying to find out, we showed that the team at Origin understand their customer’s needs.
Visit the originfertilitycare website.
*Rates shown in images are for illustration only